Homegrown brand Castlery to unveil new flagship store at Liat Towers
Domestic furniture brand Castlery schedules to release a new flagship store at Liat Towers in the 3rd quarter. Amounting to 24,000 sq ft throughout 2 levels, it will likely be the company’s largest display room to date and also will provide an increased shop experience that enhances Castlery’s online-to-offline shopping experience. Situated in the heart of Orchard Road, Liat Towers is likewise residence to worldwide brand names like Hermes, a French high-end style residence as well as Swiss high-end watch manufacturer Audemars Piguet.
Because signing up with the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has actually observed a six-fold increase in earnings, starting showrooms in approximately 50 metropolitan areas in the US as well as expanding ventures in Australia.
“The administration will determine as well as partner much more firms like Castlery to develop the next generation of Singapore Global Enterprises as the next engine of development for our economy,” adds Siow. As an aspect of its international development approach, the brand also intends to employ 100 more crews over the coming year to fill supply chain, promotion and also graphic merchandising positions.
“Being the very first local furniture pieces brand to start in Liat Towers is a significant and relevant milestone for us. It is a physical symptom of our progress passions as well as mirrors our firm dedication to keeping real to our beginnings, “says Castlery founder Declan Ee.
What had started as a four-man group in Ubi in 2013 has actually expanded as an electronic brand and also a disruptor in the traditional furniture pieces service sector. Castlery’s collection of furniture now participates 300,000 residences around the world.
“Castlery has created a clear program to obtain this desire while maintaining a strong Singapore base,” says Jeffrey Siow, handling director and also chief executive officer of EnterpriseSG. Currently, worldwide orders account for over 80% of Castlery’s overall profits.